What is the new trend in the industry?
With 51 years old, the cassette is one of the most popular media and bastardized modern music. The last great bastion of materiality sound that would soon pass a digitized, is not giving up easily. In the same way as vinyl, an item coveted by both collectors and hipsters, there is also a return of the cassette. Independent gangs are turning to tape as a cheap but artistic to edit your material, working with companies that are dedicated solely to produce this formatii nunta bucuresti stand to anyone who is interested.

Cassette

Duplication is a Canadian company founded in 1989 whose business model relies significantly on the back of the cassette. At the time they called Analogue Media Technologies and helped independent bands, they did not have the support of a label, to put their music on the market. The musicians only had to bring the recordings lists, design cover art, became the raw material into a product ready for commercial distribution. Today, after a period of time in which incorporated vinyl, CDs, DVDs and BluRay to your list of items, the cassette means 25 percent of its total revenue.

Another Canadian company that is tucked into the back of the cassette's move is the record Bruised Tongue. One of its owners is Craig Proulx, a purist cassette sound and death defending this formatii nunta bucuresti support. Says it's not the same listening to music on an iPhone, and we have to agree. The experience is certainly different. Bruised Tongue works mainly with punk bands, groups for which the cassette DIY aesthetic works perfectly. However, seen from the point of view of the industry, how profitable is the cassette disc edition?

Maybe sales are not amazing, but generally the products are accompanied by legal digital downloads, according to Bruised Tongue, are made in 70 percent of purchases. Perhaps the remaining 30 percent only want to listen to music on cassette. Sales are not the issue behind, but on the contrary, manufacture. A vinyl, another music stand has had a renaissance in recent times, has a production cost of approximately $ 13.80 per unit (according to figures Duplication). The tape, however, has a cost of 1.25. The investment has to be done first hand in order to obtain the materials is clearly negligible.

When we talk about investment, we mean the amount required to produce a given number of disks. It is obvious that a punk band and relatively independent Canadian sell fewer disks than Coldplay. But these discs also have to be produced, and is much more expensive to make 100,000 100 CDs. On a smaller scale, to Bruised Tongue, is much cheaper cover the physical production of an formatii nunta bucuresti album in cassette format, where initial costs are lower. In addition, the time required to complete and have ready the product for sale is much lower.

Although we speak of the return of the cassette, it is important to consider that we are dealing with a niche market. For some bands is an aesthetic decision. The cassette is associated with do it yourself vibe that allows us to record us and realize the sound in a physical format in almost no time. Recall if not how Daniel Johnston became a cult artist distributing his homemade tapes with hand-drawn covers, coming thanks to word of mouth and musical fanaticism that inspired their songs, to the ears of the most influential musicians of the 90s. The is particularly strong DIY punk culture or what remains of them, where perhaps the "quality" of the sound often is not as important. According Duplication, genres that perform more orders cassettes are punk, hip hop, metal and experimental groups.

Cassettes

Lovers community cassette, as well as the need to find an alternative to more traditional forms of listening, are encouraging the return of the cassette. Duplication is in a beneficial position to move in this direction, since it does not have to invest in equipment-always too devoted to this. For now, the major labels are engrossed in exploiting the maximum possible fashion vinyl, not surprising to find special editions that include LP plus CD, but you are not concentrating on the cassette as a way to capture the sound (and sell ). However, some smaller labels and bands of international caliber itself will encourage the return of the cassette.

For example, of Montreal is a band that usually submits its editions in different formats, among which are included in cassette. A few months had his entire discography in a limited edition formatii nunta bucuresti cassette only achievable, and its concerts worldwide studio albums can be purchased at this support in the stands of merchandising. In events such as Record Store Day, vinyl and special editions are revered as much as the cassettes. At the point that MGMT decided to present the preview of his new album, a song called "Alien Days" in this bracket. It is simply a form of expression.

Now, we've been discussing throughout the article, but can we really be talking about the return of the cassette? I believe not. It remains a formatii nunta bucuresti collector's item, which does not have the same quality that we expect from a vinyl, which is aimed at a niche of bands and musicians. The special cassette releases are rife, but does not mean they cease to be something more than that, cassettes. In fact, the business model of the music industry is moving to the digital side of the streaming, rather than a return to analog technology, a trend we do see in the current disc production.

The cassette is still not a cost effective means to market. Yes, it is cheaper to do so production costs are dramatically reduced, but not all people are willing to buy a cassette, and in fact, most do not already have the necessary equipment to play them. Thus, the return of the cassette is oriented rather a peculiar section of music lovers today, seeking different ways to consume music in the same way that the birder looking for that rare specimen that does not appear every day.

 

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